DEMYSTIFYING REAL-TIME BIDDING: A GUIDE FOR ADVERTISERS

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaig

Push notifications have emerged as a dynamic tool for cultivating user engagement in the digital landscape. By sending timely and personalized messages directly to users' devices, apps can hold their attention and prompt desired actions. Meanwhile, crafting effective push notifications requires a nuanced approach. Analyzing user behavior and prefe